Dyer Auto Group was founded in April of 2008 by Will, Tatiana, and John Dyer with the acquisition of Dyer Chevrolet and Dyer Mazda in Vero Beach, FL. Over the past 10 years, the group has grown to include a Subaru franchise, two additional Chevrolet franchises, a KIA franchise, and over 290 team members throughout Vero Beach, Ft. Pierce, and Lake Wales. We pride ourselves on being customer focused, community-minded, and all around good neighbors.
Dyer Auto Group has an immediate need for a Visual Media Specialist to join our team! In this role, you will capture still photos and video content that convey our companies’ products and culture in support of strategic initiatives. The Visual Media Specialist will orchestrate and conduct all aspects of photography and videography for a wide variety of assignments. Projects may include presentations, marketing materials (print and digital), social media, websites, videos, and publications.
Responsibilities
Understanding and being a passionate storyteller about the automotive industry and our products to inspire confidence and preference in our brands through visual imagery
Creating relevant, engaging, and thematic visual imagery across multiple platforms including signage, websites, social media, email, print and digital ads, press releases, articles, scripts, videos, and collateral materials for integrated marketing campaigns
Applying a working knowledge of operating and maintaining digital imaging, video, camera and production equipment including cameras, audio and video recorders, lighting equipment, props, and microphones for location and studio production
Maintaining knowledge of industry trends and best practices
Using audience insight to develop strong visual storytelling methods to inform, educate, engage and instruct stakeholders
Building positive company sentiment through short and long form video by producing projects that capture and convey strategic messages and stories such as engaging customer stories, internal company announcement videos, external promotional social and digital videos, and product marketing videos
Recording and editing video and sound projects, including selecting program format for final output, capturing/importing media, organizing raw media, editing footage and sound files, creating and inserting static and motion graphics, titling, adding music/voice-over, media management and archiving project media
Regularly meeting with internal clients, sales, and management to understand business objectives and desired state and to stay attuned to corporate direction and priorities
Keeping inventory and digital asset database updated and organized
Partnering with graphic designers, writer, brand specialists and digital marketing professionals, as well as third party vendors as needed, to optimize integrated marketing initiatives
Promoting uniformity and consistency of brand
Qualifications
Minimum 1 year of digital media production experience or related
Strong passion for automotive industry preferred
Creative and strategic thinker with ability to translate business objectives into fresh ideas and opportunities to lead the industry
Must demonstrate strong and fluent editorial techniques through proper timing, pacing, organization, and digital asset management as well as a command in music and sound editing
Expertise and proficiency with graphic design, photo & video editing software such as Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Media Encoder, Illustrator, etc.)
Knowledge of traditional and digital marketing channels applications
Must be able to travel to perform assignments as necessary (company vehicle provided for work travel, no overnight travel necessary)
Self-motivated, independent, and collaborative with excellent interpersonal skills to establish and maintain cooperative and productive working relationships that foster a team culture
Experience in brainstorming, concepting and collaborating within and across teams
Must have a digital portfolio of recent work available